TRP stands for Television Rating Point . The TRP of a channel or program depends on the program being displayed. The TRP rate is the value at which the TRP of the TV channel is calculated. These numbers are considered examples of common television owners in various geographic and demographic sectors.
TRP allows advertisers and investors to understand people’s moods. Depending on the TV channel or TRP of the show, the advertiser decides where to show the ad and the investor decides to invest money.
What is TRP
TRP or target rating points are the benchmarks used by marketing and advertising agencies to evaluate this audience. TRP or Television Rating Point is a tool for determining which shows are most watched and indexing viewer selection. It helps you calculate which channels and shows are most watched and show the popularity of your TV channels and shows. Shows the number of times you have watched a particular channel or program.
How TRP is calculated
Currently, INTAM (Indian Television Audience Measurement) is the only institution active in the field of TRP calculation.This works in two ways.
1) Frequency Monitoring Method
To calculate the TRP this way, connect the device to the TV in the home of thousands of viewers to determine. This device, called a village meter, records the time and program a viewer is watching on a particular day. After that, it takes an average of 30 days to check the status of the exam. Peoples Meter is a very expensive device imported from abroad.
2) Picture Matching Technique
In this technique, a person’s meter always records a small portion of a particular television image. Data is then collected from the sample house and used to calculate the country’s valuation. This technique is more reliable and relatively new in India.